News Article

JD Launches Citybug as e-Bike Brand for Developing Markets

Home

At Taipei Cycle the JD Group, manufacturer TranzX PST drive systems and e-bikes, will introduce Citybug as a brand to supply e-bikes to countries with developing e-bike markets. Citybug will only be available to wholesalers outside of the primary e-bike markets, avoiding any possible conflict of interest with the groups successful TranzX PST business.

JD Launches Citybug as e-Bike Brand for Developing Markets

CHANGHUA, Taiwan – At Taipei Cycle the JD Group, manufacturer TranzX PST drive systems and e-bikes, will introduce Citybug as a brand to supply e-bikes to countries with developing e-bike markets. Citybug will only be available to wholesalers outside of the primary e-bike markets, avoiding any possible conflict of interest with the group’s successful TranzX PST business.

The brand debuts at the Taipei Cycle Show 2011. Through its dealings and experiences with producers and wholesalers in Japan, eastern European countries, and southern European nations, the JD Group recognized that markets such as these trail years behind the major e-bike markets and require products that are ready to be sold at retail.
 
For such markets, it is impractical and unfeasible for manufacturers to develop their own systems or to solely source the drive technology externally; “Off-the-shelf” solutions are needed. By introducing the existing Citybug label as a brand that provides complete e-mobility products, JD is able to better accommodate and support these vendors.
 
To avoid competing with TranzX PST and any of its partners, only standardized models will be offered as a means of introducing e-bikes into these secondary markets. Citybug e-bikes will implement a basic range of advanced electric drive solutions, contrasting from the customized system solutions marketed in the major countries. This concept will further enable the group to handle a completely different strategic orientation from TranzX PST, which will continue to develop the most advanced drive system technologies for its primary markets in Germany and the Netherlands.
 

JD Group says about the Citybug label: “It is a surfacing brand that manufactures ‘green’ electric mobility products that embody modern style, advanced technology and exuberant character. Citybug blends the latest technology with chic designs that enable everyday cosmopolitans to freely move from one place to another in a quick and reliable manner.”

Comment on this article