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Innovative Saddle Designs for Senso and Plush

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Saddle maker Velo shows for 2012 a performance line, Senso, that has been expanded to include new and extra-light competition saddles, while Plush has added new saddles with sporty features. The upgraded product lines, specifically created for the aftermarket, are now distinguishable through new, sleek designs that depict the overall focus of each brand.

Innovative Saddle Designs for Senso and Plush

Saddle maker Velo shows for 2012 a performance line, Senso, that has been expanded to include new and extra-light competition saddles, while Plush has added new saddles with sporty features. The upgraded product lines, specifically created for the aftermarket, are now distinguishable through new, sleek designs that depict the overall focus of each brand.

For Senso the visual design has been fundamentally modified. With its expressive black-and-white composition, the saddle conveys an extremely athletic and dynamic look that further demonstrates Velo’s direction for its performance line. This design has been added to the 2012 product range, which consists of competition saddles equipped with carbon injected bases and carbon fiber rails.

While the brand has previously manufactured saddles in various colours and designs, the majority of the saddles will now depict the new black-and-white look. Following the performance-based campaign launched at Eurobike 2010, the new design has now been implemented into the overall strategy. It further compliments the brand’s focus as a technologically-rich performance brand. By streamlining the brand’s visual appearance, brand recognition among aftermarket customers will increase.

Plush, Velo’s comfort brand has been refreshed. The new design now features yellow and black curved lines on the seating area adding a timeless look and contributing to a high recognition value. To better recognize the individual Plush models, the model numbers have been incorporated into the design and are displayed above the Plush label. The design’s improvement will also extend the brand’s appeal to include a younger generation. By renewing the aesthetics of the Senso and Plush saddles, Velo created a corporate design for each of its brands that will be communicated in the future while uniting the communication of the existing Plush and Senso brand campaigns with the new designs.
 

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