News Article

Will Black & White Color Trend Continue?

Home

In recent years, with regard to the City bicycles, black was the booming colour, often combined with silver or white. Walking around on the Eurobike show floor it is clear that in addition to black, we can see

Will Black & White Color Trend Continue?

 

In recent years, with regard to the City bicycles, black was the booming colour, often combined with silver or white. Walking around on the Eurobike show floor it is clear that in addition to black, we can see a further increase in white as a main colour, often in combination with rather bright accent colors.

Worldwide, the consumer’s choice of color for his bicycle is very similar to that for the color of his car. Automotive paint manufacturer DuPont publishes regularly a ‘top 10’ best-selling car colours. It is to be expected that the ‘black – white’ trend will continue for a while.

In the sports category however, race as well as MTB, this theory doesn’t seem to hold. Here we see an exuberance of colour and contrasting dominant graphics are still very present, although quite often on a completely black or white background, in a nod to the present trend.

Comment on this article