Vittoria – Geax at DemoDay Only
This year Vittoria will present the new Geax tires exclusively during the DemoDay and not during Eurobike show. The choice not to exhibit at Eurobike was motivated by a different marketing and sales strategy.
Vittoria and Geax want to be closer to the end consumers. The Italian – Thai tire maker wants to invest in those events that lead to direct contact with the user of its products resulting in an improved brand image and increased brand awareness.
New models in 27.5-inch
For 2013 the cotton tubular tires have been improved and above all the range was expanded with new models in 27.5-inch. 2013 will be dedicated to cotton by Geax. The range of cotton tubular tires grows from three to six models, the Saguaro, Mexcal and Gato, in 26 ” and 29″. The cotton tubular tire performances largely exceed those of the classic MTB tires, whether for tube or tubeless. The perfectly round ‘tube’ section in fact known from the road tubular tires, give Geax tubular rubbers unmatched performances.
Aka and Saguaro, for 2013, will be available in diameters 27.5-inch. This new size, an average between 29 and 26-inch, proved its unmistakable qualities during the recent XC World Cup races. As fast as a 26-inch, it slips perfectly, without resistance, on all terrains and in particular on those highly uneven.