News Article

World Bank: ‘Manufacturing Industry Returning West’


AMSTERDAM, the Netherlands – In a recent interview Jim Yong Kim, president of the World Bank, said that after decades of an ever-increasing decree of outsourcing manufacturing is now returning to the West. This also applies to the bicycle and e-bike industry in Europe. A Conference taking place August 30 at Eurobike puts this major operational shift into perspective.

World Bank: ‘Manufacturing Industry Returning West’
Manufacturing returning West also applies to bike industry in Europe. A Bike Europe Conference puts this major operational shift into perspective. – Photo Bike Europe

Changing consumer behavior is forcing the European bicycle and e-bike industry to bringing production back to Europe.  Internet browsing consumers nowadays insist on having the products of their choice in hours and not in weeks. To meet such consumer demands, lead times for OEM component orders must come down.

Switching production

Bringing lead times down can only be achieved by changing the current supply chain. Instead of sourcing components in Asia, production closer to markets is needed. But is switching production from Asia to Europe the only solution, or are there more options open to component makers? And what benefits come with increased speed to market and being fast?

Accell Group and Decathlon

The biggest companies in the European bike industry will present their views and strategies for bringing lead times down from 26 to 8 weeks. At the Conference Accell Group and Decathlon, as well as other speakers, dig deep into the conditions necessary to achieve the intended result; bringing lead times down to increase speed to market and optimize supply to demand.

Target groups

On Tuesday August 30th, one day before Eurobike 2016 starts, this Conference, organized by Bike Europe, takes place at Messe Friedrichshafen (Room Berlin, Conference Center East). The Bike Europe Conference targets top managers; CEO’s, COO’s, MD’s, and decision makers of bicycle and e-bike manufacturers in Europe, US, and Asia; purchasing, procurement, supply chain directors, and managers; CEO’s, COO’s, and MD’s of Parts & Accessories manufacturers in Europe, US, and Asia; decision makers at retail chains, retail cooperatives, retail franchisers, as well as industry associations and stakeholders.

Limited number participants

There‘s a limit to the number of participants, which stands at 150. Participation is on a first come, first serve basis. The Bike Europe Conference entrance fee is € 190 (excluding VAT).

For more information and for registration details:

Comment on this article