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‘iF Gold Award 2019 Big Honour’

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NIJVERDAL, the Netherlands – ‘Design that makes your smile’. That’s how the international jury described the product range of Urban Iki child seats when rewarding it with an iF Gold award this spring.

‘iF Gold Award 2019 Big Honour’
Urban Iki MD Ronald Scheppink (r.) and his son and business development manager Aron Scheppink, - Photo Bike Europe

For Urban Iki managing Director Ronald Scheppink,  “it was a big honour to be among the winners of this prestigious award.” At the official iF ceremony both the front and the rear seat were awarded. Ronald Scheppink represented the Urban Iki team together with Eric Kruisselbrink owner of Idenova Industrial Design agency.

6,375 entries

Together with 66 others, the Urban Iki range was selected out of 6,375 entries from 52 countries for the iF Design Award. It was not only the ‘design that makes your smile’ which convinced the jury. According to the final report the products stood out in the high quality of product and the attention to the details.

The child seats of Urban Iki were launched in 2017. Designed in the Netherlands, the products are made by OGK in Osaka, Japan. The company expanded rapidly after the introduction and the products are now available in a range of countries.

Design team

Managing Director Ronald Scheppink points out that “developing a new product and brand from the start is a complex process, including finding the right partners. As a customer, OGK in Japan gave me full confidence in this project. Previously I had already worked successfully with Idenova and Eric Kruisselbrink. They did a great job in translating our design ideas and strategy while they added their own expertise as well.

The iF design jury praised also the matt finish, the stylish pastel colours, an eye for detail and the ease of use of the Urban Iki bicycle seats. “This is in line with the feedback from consumers,” says Ronald Scheppink. “This shows that we know how to convince the consumer with Urban Iki’s quality, ease of use, design and, finally, the affordable price tag.”

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