The new Strada aero road frame, 3T claims, is the first to be optimised for wider tyres, while maintaining performance and increasing comfort. – Photo 3T

3T’s Strada Delivers Aero Innovation

BREMBATE, Italy – At booth B4-308 3T Cyling is presenting its most recent innovation; the Strada which stands for “reinventing the aero road bike...

“Dealers are key for 3T,” said 3T CEO Rene Wiertz. – Photo 3T

3T Goes Dealer-Direct in Italy

BREMBATE, Italy - From September on, Italian premium components maker 3T will reorganize its distribution and go dealer-direct in Italy. They will be...

At Cervélo, 3T was one of our most reliable suppliers,’ says Gerard Vroomen. – Photo 3T

Gerard Vroomen Invests In 3T

BREMBATE, Italy – Former Cervélo cofounder Gerard Vroomen teamed up with 3T CEO René Wiertz to acquire all shares in iconic bicycle component maker...

With aerodynamics taking centre stage on the road, 3T’s Aeronova handlebar assists riders as they seek to cut the wind. – Photo 3T

3T’s Take on Trends in Road and MTB

BREMBATE, Italy - Italian carbon fibre accessories specialist 3T is a capitalising on design trends in both road and mountain categories, where bars...

The handlebars were manufactured by 3T Design Ltd. in China – Photo 3T

3T Design Recalls Cervélo Bicycles

BREMBATE, Italy - 3T Design has received 28 reports of incidents, including one report of a broken collar bone and four reports of abrasions as a...

3T’s new, 600 square meter center, is located about 50 km east of Milan. - Photo 3T

3T Opens New Distribution Center

BREMBATE (Italy) - Italian components company 3T has opened a new distribution center to service its European, Middle East, African and Latin...