New Basil MD Marc Roelofsen. – Photo Basil

Basil Hires Marc Roelofsen as MD

ULFT, Netherlands - Marc Roelofsen – former MD of Pon Bike Group owned BBB Cycling – joins Dutch bicycle baskets and bags supplier Basil. In his role...

Basil’s new brand strategy comes with a full line of new MY 2016 products. – Photo Basil

Basil Repositions Brand

ULFT, the Netherlands – Ever since its foundation in 1976 the Dutch bicycle accessory label Basil has strived to see people enjoy cycling. Just...

Basil Shines at Eurobike

Basil Shines at Eurobike

Bike bag maker Basil presents two brand new lines of ultra-feminine bicycle bags: Basil Elements and Basil Katharina. Both lines are