Two examples of Magura’s bike wear. -  Photo Grega Stopar

Now You Can Also Wear Magura

RIVA DEL GARDA, Italy – Magura, renowned bike components manufacturer, has recently introduced two new partnerships. One with Liqui Moly for the line...

Eurobike’s fashion show in the East Foyer will show three times a day what cyclists will be wearing next season. – Photo Bike Europe

Newest Bikewear Trends at Eurobike

FRIEDRICHSHAFEN, Germany – Very casual and yet highly fashionable. Anyone who rides a bike wants to do so in style. The Eurobike will present the...

Cycling Sports Group Europe will take over Sugoi distribution in nine European countries. – Photo Sugoi

Sugoi Changes Distribution in Europe

BURNABY, Canada - Sugoi Performace Apparel will change its European distribution. As of summer 2014 collection will the Cycling Sports Group Europe...

The cycling wear brand Endura extended its product range with helmets. The first ones are MTB models. - Photo Endura

Endura Enters Helmet Market

LIVINGSTON, UK – The cycling wear brand Endura extended its product range with helmets. The first range of road and MTB models are now available.

The Vacansoleil-DCM team gave BBB a lot of exposure. - Photo BBB

BBB Cycling Changes Distributors

LEIDEN, the Netherlands - The bike wear, parts and accessories manufacturer BBB Cycling has changed some distribution partners and added an extra...