Bergamont創辦人Stefan Berkes。- Photo Jo Beckendorff

瑞士,GRENCHEN – 緊接在其電動自行車品牌Stromer之後,BMC Group也將捨棄Bergamont。Bike Europe在2015年的五月刊中採訪BMC執行長Erwin Steinmann,這位瑞士自行車製造商表示根據他的新品牌策略,他已宣布將其德國公司Bergamont...

BMC集團執行長Erwin Steinmann在Bike Europe上說:「我們對於業界對Stromer的參與相當有興趣,但還是要看投資者,也可能是大規模的併購活動。」– Photo Peter Hummel

瑞士,GRENCHEN- 去年任命Erwin Steinmann為BMC集團執行長後,瑞士「品牌之家」BMC、Bergamont和Stromer就展開了廣泛的組織重組計畫. 此組織改造包括了出售電動自行車品牌Stromer的可能性。

‘We are interested in a participation in Stromer but depending on the investor, it also can come to a majority takeover,’ says BMC Group CEO Erwin Steinmann in Bike Europe. – Photo Peter Hummel

GRENCHEN, Switzerland – The appointment of Erwin Steinmann as CEO of the BMC Group last year was the start of a widespread reorganization program at...

Two years ago, when everything still looked bright at the opening of the new Stromer HQ; CEO Christian Müller (right) with Chairman of the Board Thömu Binggeli (middle) and ‘Patron’ Andy Rihs (left). – Photo Peter Hummel

OBERWANGEN, Switzerland - Rumours about changes at Stromer are going around for quite some time. However, the latest announcement is a surprise....