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Cowboy introduced its latest model, Cruiser, in July 2023. – Photo Cowboy

E-bike brand Cowboy marks first foray into profitability

BRUSSELS, Belgium - "July was notably our best sales month ever and first profitable month," Cowboy co-founder and CEO Adrien Roose has announced....

Cowboy has reverse engineered the VanMoof app and rebooted it to allow VanMoof riders access to their bikes. - Photo VanMoof

Cowboy develops app to keep VanMoof riders on the road

BRUSSELS, Belgium - VanMoof competitor Cowboy has released a free iOS app in which VanMoof users can store their digital bicycle key. "We wanted to...

eBikeLabs is taking e-bike brand Cowboy to court over alleged copying of its technology. – Photo eBikeLabs

Cowboy in patent infringement dispute with e-bike software developer

BRUSSELS, Belgium - E-bike brand Cowboy is embroiled in a patent dispute with French e-bike software developer eBikeLabs. What was once a close...

Cowboy co-founders Tanguy Goretti (left) and Adrien Roose (right) aim to increase the brand’s retail and service presence across the continent with the new partner model. – Photo Cowboy

Cowboy builds international IBD network for sales and improved service

BRUSSELS, Belgium – Direct to consumer e-bike brand Cowboy is increasing its offline footprint to offer additional retail and service solutions for...

Stella has trimmed down its international ambitions. – Photo Bike Europe

Online e-bike vendors reorganise top management to confront market...

ZEIST, the Netherlands – Both Cowboy and Stella have reorganised their top management to face today’s challenges. Cowboy has hired a new Chief Supply...

Cowboy designs its products prioritising recyclability of its components. – Photo Cowboy

Cowboy achieves B Corp certification and relaunches 'circular' e-bikes

BRUSSELS, Belgium - Urban e-bike brand Cowboy has achieved B Corp status, one of the first e-bike brands to do so. The brand controls the...

Cowboy wants 50% of its e-bike parts and components to be produced in Europe, therefore reducing reliance on long distance freight. – Photo Cowboy

Cowboy e-bikes receive another multi-million cash injection

BRUSSELS, Belgium - The e-bike brand Cowboy has announced a €71 million Series C financing milestone. This new capital injection, bringing the total...

SideTrack: Affordable Cruising

'Hottest new belt drive bikes of 2021'

With six product lines, Gates Carbon Drive offers a belt drive system for every style of bike and every type of customer, from urban cruising to...

VanMoof is working on a software update to remove the capability of accessing the US support mode in European markets. - Photo VanMoof

VanMoof to remove illegal US mode in e-bikes planned for EU market

AMSTERDAM, the Netherlands - VanMoof has announced that it will remove the US support mode of up to 32 km/h in its e-bikes intended for the EU...

Cowboy founders (from left to right): Adrien Roose (CEO), Karim Slaoui (Head of Engineering) and Tanguy Goretti (CTO). - photo Cowboy

E-bike Brand Cowboy Launches Crowdfunding Campaign

BRUSSELS, Belgium - Urban e-bike start-up Cowboy SA announced an investment round via British crowdfunding platform Crowdcube. The brand's community...