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ZEG dealers made their way to Cologne for this year’s ZEG house show. – Photo Bike Europe

ZEG chairman: "MY21 sales will be good, but not as good as MY20"

COLOGNE, Germany - "I'm a little bit nervous for 2021, but 2020 was ok," was the summary of Zweirad Einkaufs Genossenschaft eG (ZEG) chairman Georg...

The ZEG house show for 2021 has kicked off in Cologne, Germany with debutant Accell also present with brands Ghost, Haibike and Winora. - Photo Jo Beckendorff

ZEG exhibition 2020: Accell Group joins the ranks

COLOGNE, Germany - From 11 to 23 August German biggest dealer cooperative, Zweirad Einkaufs Genossenschaft eG (ZEG), invites its IBD partners to its...

Is Trek’s and Specialized’s new show strategy again turning upside down the international show schedule? – Photo Bike Europe

Trek Europe Will Not Follow US Dealer Show Schedule

HARDERWIJK, the Netherlands - In Europe Trek will continue to organize its dealer shows in the same time window as before; contrary to the Trek World...