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As CEO of Decathlon-CESEE, André Weinert is responsible for 17 countries where the sports chain store giant is present. – Photo Decathlon

Decathlon Germany CEO to oversee growth in Eastern Europe in new role

PLOCHINGEN, Germany - Sporting goods manufacturer and retailer Decathlon has appointed the CEO of Decathlon-Germany André Weinert to CEO-CESEE...

Mobility (which includes all bike products), is one of the 4 leading segments of Decathlon Germany. – Photo Decathlon

Decathlon Germany breaks €1 billion sales barrier in 2022

PLOCHINGEN, Germany - Decathlon Germany posted another record result in 2022. This time breaking the €1 billion sales mark for the first time....

NextCity currently produces bicycles wheels of all types and up to 100 millimeters in width for e-folding bike provider Mate: NextCity. - Photo NextCity

Romanian NextCity back in e-bike production after Decathlon departure

RESITA, Romania - After a gradual termination of the cooperation with sports retail giant, Decathlon on December 31, 2021, Romania bicycle assembler,...

Sport Mechanical Workshop SRL (SMW) has celebrated the start of a major new factory. - Photos Jo Beckendorff

Decathlon and SMW take on pioneering role in Romania

TIMISOARA, Romania - Sport Mechanical Workshop SRL (SMW) is known for being one of the four exclusive assemblers for Decathlon in Europe. The...

The bicycle industry is one of the bright spots for Romania with many international companies locating there. - Photo Jo Beckendorff

Is Romania the place to be for the bicycle industry?

TIMISOARA, Romania - For a long time, Romania was considered the poorhouse of Europe. After the communist dictator, Nicolae Ceausescu, was forced to...

The batteries of the Magic Bike are fully integrated into the down tube. Decathlon has opted for a technology with three independent modules and the charger is also located in the down tube. - Photo Decathlon

Decathlon unveils a futuristic concept e-bike

VILLENEUVE D'ASCQ, France - For years, Decathlon has been known for its activity in the bike industry. Until now, the company was focused on the...

61.6% of all Polish households now own at least one bicycle, according to the country's General Bureau of Statistics. - Photo Maret Utkin

Pandemic casts shadow over Polish bicycle industry

WARSAW, Poland - The potential of the Polish bicycle market is generally regarded as very high, but supply chain constraints have made the bicycle...

During the CIN webinar experts will dissect the DNA of leading innovative companies. - Photo Shutterstock

Decathlon's Emerson Delcourt explores innovation process during CIE...

BRUSSELS, Belgium - Cycling Industries Europe is hosting a webinar on February 23rd as part of its Cycling Innovation Network (CIN). With two top...

60% of the new sales record came from store purchases, with e-commerce accounting for 40%. - Photo Decathlon Germany

Decathlon Germany sets €700 million net sales record in 2021

PLOCHINGEN, Germany - It wasn't easy at first for the world's leading sports chain Decathlon to conquer the German market, but the French have...

After four years in the US, the French retail giant is closing its two remaining stores to focus on online sales. - Photo Decathlon

Decathlon closes US stores to focus on online growth

San Francisco, USA - Four years after the opening of its first store in California, the Decathlon group has announced the closure of its two...