Vroegh speaks from experience. For more than a decade, the former cyclist has been involved in the design and engineering of bicycles.

The new driver for brand success

For many years, designing bicycles has mostly been about function. However, in times when the bicycle is increasingly used for daily trips and also...

Coolmobility appointed Peter Hildering to grow the company’s international business in the Netherlands, Belgium and France. – Photo Bike Europe

S’Cool Expands International Business

BIELEFELD, Germany - The German bike brand S’Cool brings a full range of innovative products for children and youngsters of all ages. S’Cool takes...

Pictured here is sales manager Berndt Stiller presenting a greatly expanded Ave e-bike range at Eurobike 2013. – Photo Jo Beckendorff

Ave Bankrupt, Restart Likely

OBERPFRAMMERN, Germany – Development Engineering GmbH – maker of Ave branded e-bikes – applied for insolvency last month. There are strong rumors...

Eurobike

Eurobike Day 4 Schedule

Below you will find the Eurobike Agenda for Saturday, September 1. This schedule contains all events open to trade visitors that are to take place on...