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Besv’s presentation to the French market at the Pro Days. – Photo Besv

Besv enters French e-bike market and reshores production

PARIS, France - The Taiwanese e-bike brand Besv is entering the European market step-by-step with France being the latest milestone. This was...

From January 1st Uvex bicycle helmets and eyewear will only be available in certified sporting goods retailers in Europe. – Photo Uvex

Uvex Sports Group opts to distribute through certified specialist...

FÜRTH, Germany - For the coming year, Uvex Sports Group GmbH & Co. KG (USPG) - the sporting goods group under the umbrella of the Uvex Group - will...

“We are still very confident, but the inventory situation has to stabilise first,” said Gaurav Munjal at Eurobike 2023. – Photo Bike Europe

Indian Hero EcoTech has confidence in European e-bike market

NEW DELHI, India - The long-term business connection with Bachtenkirch-Interbike based in Möhnesee, Germany gave Indian Hero Ecotech a head-start on...

Aspire Sports’ distributorship of Cannondale and GT is effective immediately. – Photo Aspire Sports

Pon restructures Cannondale and GT distribution in Eastern Europe

JINAČOVICE, Czech Republic - The distribution of Pon's premium US bicycle brands Cannondale and GT Bicycles in Central- and Eastern-Europe has been...

Sport Import's transformation into a European partner for the cycling industry

Sport Import's transformation into a European partner for the cycling...

In early 2020, German wholesaler Sport Import announced plans for a move into Europe by setting up its own sales force for Belgium and the...

Cowboy co-founders Tanguy Goretti (left) and Adrien Roose (right) aim to increase the brand’s retail and service presence across the continent with the new partner model. – Photo Cowboy

Cowboy builds international IBD network for sales and improved service

BRUSSELS, Belgium – Direct to consumer e-bike brand Cowboy is increasing its offline footprint to offer additional retail and service solutions for...

DDK's Joy Sung (m.) now runs an extensive partnership with SMP's Maurizio Schiavon (l.) and Oxo-Pro's Ronny Höglund (r.). - Photo Bike Europe

DDK and Oxo-Pro partner to raise value proposition in saddles and...

TAIPEI, Taiwan – To expand its reach on the saddle and grips market, DDK has entered into a distribution partnership with Oxo-Pro. “We already worked...

Having successfully operated in the DACH region for three years it’s now time for Malaguti to expand further. – Photo Malaguti

Malaguti expands e-bike sales and service teams across Europe

GEDERSDORF, Austria – The KSR Group launched its Malaguti e-bikes three years ago. On the back of a successful launch the brand is now expanding its...

Paul Lange Group is fit for the future with investments in IT and logistics

Paul Lange Group is fit for the future with investments in IT and...

Despite the obvious market cool-down, Paul Lange Group (PLG) continues to invest heavily in IT and logistics in order to further improve its...

GPS tracking solution supplier Tracefy expands into the US. – Photo Tracefy

Tracefy partners with Skillion to enter US market

BETHLEHEM, USA - The Dutch scaleup in GPS tracking solutions Tracefy and Skillion Inc. have entered into a partnership for the distribution of a GPS...