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Read all about Distribution

Paul Vreeburg, left, managing director of Gazelle is welcomed at the headquarters of Italian distributor, Focus Italia, by CEO Giorgio Garofoli. – Photo Bicisport

Gazelle enters Italian e-bike market as new MD takes helm

DIEREN, the Netherlands – As of this month Pon Holding will make Gazelle e-bikes also available in Italy. The Dutch bicycle manufacturer owned by Pon...

Igor Doležal, majority owner and Marek Doležal, CEO Aspire Sports. - Photo Forbes

'Premium brands deserve premium distribution partners'

Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk...

The new EU competition rules will govern the relationships between manufacturers, brands, importers, distributors and retailers. – Photo Bike Europe

How will EU reform of competition law rules impact bicycle industry?

BRUSSELS, Belgium - The European Union is after 10 years now at the eve of its largest reform of the EU competition law rules, which will govern the...

From 2023, Raleigh bicycles will be distributed in the German-speaking market by the Accell Group. - Photo Derby Cycle

Raleigh's DACH distribution license returns to Accell Group from Pon...

CLOPPENBURG, Germany - Since 2005, the venerable British bicycle brand Raleigh has been rolling into the German-speaking market as a licensed brand...

Framer joins a number of well-known companies that also continue to assemble in Switzerland. - Photo: Peter Hummel

Traditional Swiss brands launch direct sales

BIEL/THUN, Switzerland – After decades of dealer loyalty, Swiss brand, Canyon, changed its name to Cylan in 2019 and switched its distribution to...

Fit for tomorrow’s challenges on Austria’s bicycle market

Fit for tomorrow’s challenges on Austria’s bicycle market

With it’s origins as 'Thalinger Fahrrad-Großhandlung' dating back to 1937, it is already 20 years now since the company was taken over by German Paul...

Hartje’s expansion ambitions go beyond Europe. – Photo Hartje

Hartje targets southern European markets including France and Spain

HOYA, Germany – The international expansion of the German wholesaler and manufacturer gets a new push forward with the appointment of Coen Bosch as...

The new e-bike range of Malaguti Bicycles will now be distributed through the existing KSR network and the specialty dealer network of Bico. - Photo KSR Group

Malaguti Bicycles teams with buyers group Bico for e-bike IBD market...

GEDERSDORF, Austria – Following an initial sales success Austrian motorcycle and ATV giant, KSR Group, will now roll out Malaguti Bicycles through...

Hall-less BLDC's are the latest technology from Nanjing Lishui that have proven successful and now taking up half of the company's shipments. - Photo Nanjing Lishui

Nanjing Lishui pursuing European expansion despite market...

NANJING, CHINA – With an annual revenue of €25.6 million last year, Nanjing Lishui, has increased its production capacity to around 1-1.5 million...

The Mavic distribution organisation for France, UK, Germany-Austria, Spain and Italy with local sales offices will stay the same. – Photo Mavic

Mavic adapts distribution after take-over by Bourrelier group

ANNECY, France – The strategic decision of Mavic’s new owners to focus on the company’s core business has implications for its distribution partners....

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