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Francois Joly started at Mavic as OEM sales manager. – Photo Mavic

Mavic to strengthen OEM presence and appoints dedicated manager

ANNECY, France - Component manufacturer Mavic has announced a change in its market strategy. To improve its presence on the OEM market again,...

At Pro Days, Rebirth Group brand Matra presented its new eMTB range powered by the Yamaha PW-X3 motor. – Photo Michel de Chavanon

Rebirth Group adopts Yamaha for Matra and Solex e-bike models

PARIS, France - Rebirth Group, formerly Easybike Group and founded by Grégory Tréboal, intends to reach new milestones in production volumes in 2024....

Besv’s presentation to the French market at the Pro Days. – Photo Besv

Besv enters French e-bike market and reshores production

PARIS, France - The Taiwanese e-bike brand Besv is entering the European market step-by-step with France being the latest milestone. This was...

Leon Cycles denies to have imported any e-bike produced in mainland China since July 2018. – Photo Leon Cycles

Leon Cycles owner released from prison while anti-dumping fraud...

PARIS, France - Leon Cycle reports that company owner Lijun Ding has been released last on 10 July. The investigation is on-ongoing but no longer...

While Sunday and Tuesday were quiet, Pro Days attracted some 4,700 visitors on Monday alone. A new record. – Photo Michel de Chavanon

Pro Days sets visitors record as e-bikes head to Paris

PARIS, France - Despite the difficulties facing manufacturers, distributors and the vast majority of French bicycle stores, this year's Pro Days...

At Eurobike Velco announced that it has officially become an off-shelf IoT device partner of Shimano. – Photo Velco

Velco adds Shimano to list of off-shelf IoT device partners

NANTES, France - Connectivity solution producer Velco is now collaborating with Shimano to offer IoT and digital solutions to bicycle brands and...

Leon Cycle owner Lijun D. has been imprisoned for major fraud to evade the European Union's Trade Defense Instruments. – Photo Bike Europe

Leon Cycles owner arrested for suspected violation of anti-dumping...

PARIS, France - In a remarkable step the French authorities have detained the Chinese owner of the bicycle brand Leon Cycles Lijun D. for fraud and...

Unibike operates a most modern factory, which was commissioned in 2021. – Photo Unibike

Neomouv takes over Portuguese production partner Unibike

LA FLECHE, France – To create more opportunities for growth and innovation in the booming e-bike market, the French e-bike brand Neomouv via its...

The 2023-30 plan set by the French government targets a production of 2 million units by 2030. 854,000 bicycles were assembled in French factories in 2022. – Photo MFC

France secures new plan to strengthen domestic bicycle industry

PARIS, France – In early May the French government presented a plan to develop the bicycle industry in France. With a €2 billion budget, the plan...

The number of cargobike manufacturers increased rapidly. – Photo Bluemooov

French cargo bike production value increased 12-fold since 2018

PARIS, France – The French cargo bike market expanded rapidly in recent years. Many French companies saw the opportunity to assemble and sell their...