“We want to give Hero Cycles a clearer identity and stronger market focus,” said Hero Cycles new CEO in Europe, Danny Evans. – Photos Avocet

Hero Cycles Appoints New CEO for Europe

MANCHESTER, UK - Danny Evans has been appointed as new CEO of Manchester-based Avocet Sports, the UK subsidiary of Hero Cycles, by volume the world’s...

Hero Cycles MD Pankaj Munjal launching Lectro e-bike brand in india. – Photo Satnam Singh

Hero Cycles Targets E-Bike Market

NEW DEHLI, India – After launching its Lectro e-bike brand first at Eurobike followed by the Cycle show in Birmingham Hero Cycles has recently also...