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Read all about IAA Mobility

Stephan Zoll is regarded as one of the world’s leading international E-commerce executives. – Photo Signa Sports

Capitalizing on the current bike boom with online retailing

MUNICH, Germany - The rapidly growing relevance of the online marketplace is one of the main topics of the World Cycling Forum. The lockdowns in the...

The busy agenda of the World Cycling Forum 2021 includes Q&A sessions with the speakers, panel discussions as well as ample networking opportunities during the breaks. - Photo WFSI

Network & interact at World Cycling Forum 2021

MUNICH, Germany - The busy agenda of the World Cycling Forum 2021 includes Q&A sessions with the speakers, panel discussions as well as ample...

What is it about IAA Mobility that has convinced these brands to take part in 2021?

IAA Mobility: Which cycling brands are joining, and why?

IAA Mobility is fast approaching, and with it the opportunity for the cycling industry to benefit from the event’s international exposure and access...

Register for the third edition of the World Cycling Forum. - Photo Bike Europe

Registration for 2021 World Cycling Forum with Bike Europe discount...

MUNICH, Germany - Registration is now open for the 2021 World Cycling Forum (WCF) being held on 6 and 7 September 2021. The Conference takes place in...

The IAA Mobility takes place shortly after Eurobike what is seen by many as a big logistical challenge. – Photo Messe Munich

SRAM, Bohle and Hartje on why they participate in IAA Mobility

MUNICH, Germany - Scott and Bergamont were the first cycling brands which registered for the premiere edition of the IAA-Mobility. Meanwhile...

The Bike Connection Demo event will take place in Andalo, Italy: “an easy to reach location which offers ideal testing grounds for all product categories”. - Photo BCA

Bike Connection Agency collaborates with IAA Mobility on new demo...

MUNICH, Germany – Bike Connection Demo is the name of a new media test event from Bike Connection Agency, in collaboration with IAA Mobility. The...

An artist's impression of the IAA-Mobility. – Photo Messe Munich

IAA Mobility preparations gain pace as first bicycle partners register

MUNICH, Germany – In summer 2020, Messe Munich presented their bold vision to bring together all mobility stakeholders, from cycling to automotive,...

The WCF will extend its reach by collaborating with the IAA Mobility expo in September 2021. – Photo WFSGI

World Cycling Forum gives prominence to cycling at IAA Mobility expo

MUNICH, Germany –The forthcoming edition of the World Cycling Forum (WCF) will take place from 6-7 September 2021* during the IAA Mobility show, the...

For Messe Munich the time is there to integrate the e-bike into the International Motor Show. - Photo Messe Munich

Messe Munich’s new IAA-concept is: “an open invitation to participate”

MUNICH, Germany – Bicycles have been integrated into the new concept for the International Motor Show (IAA) presented by Messe Munich. “This new IAA...

German automotive industry and Messe München cooperate on the mobility platform of the future. – Photo Messe Munich

Messe Munich combines automotive and e-bike industry in new show...

MUNICH, Germany – The German automotive industry and Messe Munich developed an all new show concept with an eye on future, sustainable mobility. In a...

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