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Francois Joly started at Mavic as OEM sales manager. – Photo Mavic

Mavic to strengthen OEM presence and appoints dedicated manager

ANNECY, France - Component manufacturer Mavic has announced a change in its market strategy. To improve its presence on the OEM market again,...

The system in total weighs 3.2 kg including the BB bearings and integrated power-meter.

Mavic presents e-bike motor but needs investor for market launch

ANNECY, France – In line with its product portfolio the French manufacturer Mavic has developed a mid-motor targeted at the road bike market....

One year after its purchase by Bourrelier Group, Mavic has seen its turnover increase by 20%. Photo: Mavic

Mavic reports sales increase after takeover by Bourrelier Group

ANNECY, France - One year after the takeover of Mavic by Bourrelier Group, the French brand is in the midst of an acceleration phase. In the first...

The Mavic distribution organisation for France, UK, Germany-Austria, Spain and Italy with local sales offices will stay the same. – Photo Mavic

Mavic adapts distribution after take-over by Bourrelier group

ANNECY, France - The strategic decision of Mavic's new owners to focus on the company's core business has implications for its distribution partners....

“We decided to continue our partnership with the Tour de France in 2020. Afterwards we will discuss what this event still brings us in terms of brand awareness,” explained Yoann Bourrelier (r.) the new co-chairman of Mavic SAS together with his brother Jean-Michel (l.) - Photo Michel de Chavanon

Mavic to refocus on wheels and OEM

ANNECY, France - The new owner of Mavic SAS, the French Bourrelier Group wants to refocus the brand on its core business: wheel sets. Co-chaired by...

Mavic is still based in the offices of its former owner Amer Sports. – Photo Streetview

French investment group Bourrelier acquires Mavic

GRENOBLE, France — On July 21st, the Grenoble Court appointed the French Bourrelier Group as the new owner of Mavic. Former MTB rider Yoann...

Thierry Cornec is joining the Accell Group as Regional Director South Europe. – Photo Accell Group

Accell Group appoints Thierry Cornec as Regional Director South Europe

HEERENVEEN, the Netherlands - Accell Group has announced the appointment of Thierry Cornec as Regional Director South Europe, effective July 16th,...

The French business lawyer Didier Poulmaire is leading the project to get consumers involved in Mavic. – Photo Michel de Chavanon

Mavic's future remains uncertain

ANNECY, France - Mavic's future remains uncertain after it was put in receivership on 2 May 2020 by the Commercial Court of Grenoble. Currently, the...

The French iconic name Mavic might be rescued. - Photo Mavic

Rescue project for Mavic started

ANNECY, France - Mavic's receivership has entered a new phase and a possible take-over is now under discussion. The renowned French business lawyer...

Mavic will continue to produce and sell products while under court observation. - Photo Mavic

Mavic placed under court observation, business activities continuing

ANNECY, France - The troubles of French bicycle part manufacturer, Mavic, have been continuing since entering receivership. The company, which has...