“We decided to continue our partnership with the Tour de France in 2020. Afterwards we will discuss what this event still brings us in terms of brand awareness,” explained Yoann Bourrelier (r.) the new co-chairman of Mavic SAS together with his brother Jean-Michel (l.) - Photo Michel de Chavanon

Mavic to refocus on wheels and OEM

ANNECY, France – The new owner of Mavic SAS, the French Bourrelier Group wants to refocus the brand on its core business: wheel sets. Co-chaired by...

The French business lawyer Didier Poulmaire is leading the project to get consumers involved in Mavic. – Photo Michel de Chavanon

Mavic’s future remains uncertain

ANNECY, France – Mavic’s future remains uncertain after it was put in receivership on 2 May 2020 by the Commercial Court of Grenoble. Currently, the...

The French iconic name Mavic might be rescued. - Photo Mavic

Rescue project for Mavic started

ANNECY, France – Mavic’s receivership has entered a new phase and a possible take-over is now under discussion. The renowned French business lawyer...