What to expect from the bicycle segment at IAA MOBILITY
From 7 September 2021 to 12 September, the IAA MOBILITY will take place in Munich for the first time as an all-encompassing mobility event at several...
IAA Mobility: Which cycling brands are joining, and why?
IAA Mobility is fast approaching, and with it the opportunity for the cycling industry to benefit from the event’s international exposure and access...
Messe Munich’s new IAA-concept is: “an open invitation to participate”
MUNICH, Germany – Bicycles have been integrated into the new concept for the International Motor Show (IAA) presented by Messe Munich. “This new IAA...