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Supporting growth in existing cities is the focus for Swapfiets now, rather than entering new markets. – Photo Swapfiets

Pon-owned Swapfiets reports multi-million euro losses

ZEIST, Netherlands - The blue-tyred bicycle subscription service Swapfiets has been struggling in recent years. After a loss of €14 million in 2020...

Janus Smalbraak, CEO of Pon Holdings and Dr. Christian Dahlheim, Chairman of the Board of Management of Volkswagen Financial Services were personally in Munich during the IAA to announce the partnership to the press. – Photos Bike Europe

Pon partners with VW to push bike leasing in Europe and US

MUNICH, Germany - Volkswagen Financial Services has acquired a 49% stake in Pon Holdings bike leasing subsidiary Bike Mobility Services (BMS). The...

Tour de France winner Jonas Vingegaard wearing Nimbl shoes. – Photo Pon

Pon adds premium cycling shoes to portfolio with Nimbl take-over

AMSTERDAM, The Netherlands - Pon.Bike is building on the number of brands in its portfolio with the acquisition of premium cycling shoe brand, Nimbl....

Aspire Sports’ distributorship of Cannondale and GT is effective immediately. – Photo Aspire Sports

Pon restructures Cannondale and GT distribution in Eastern Europe

JINAČOVICE, Czech Republic - The distribution of Pon's premium US bicycle brands Cannondale and GT Bicycles in Central- and Eastern-Europe has been...

In 2022 Pon celebrated the opening of a new Kalkhoff factory in Germany. – Photo Bike Europe

Pon.Bike turnover doubles to €2.4 billion in 2022

AMSTERDAM, The Netherlands – 2022 was a historic year for Pon Holdings with sales exceeding €10 billion for the first time in the company’s history....

Pon Bike CEO Janus Smalbraak (right) with Pon.Bike’s Australian Managing Director, Graeme Moffett, prior to the start of Stage 3 of the Tour Down Under. – Photo The Latz Report

Pon CEO calls for patience as market stabilises

ADELAIDE, Australia - For a man who has built up of one of the world’s largest bicycle companies in little more than a decade, Pon CEO Janus...

Projectmanager of the European working group Joost Witsenburg, will present an update on the cargobike standard during the International Cargo Bike Festival. – Photo NEN

Pon.Bike subsidiary Urban Arrow takes lead in EU cargobike standard

AMSTERDAM, the Netherlands - In close cooperation with the Netherlands Standardization Institute (NEN), Pon.Bike subsidiary Urban Arrow has taken the...

Swapfiets is working behind the scenes on a fully circular product line and climate-neutral business operations by 2025. – Photo Swapfiets

Pon brand Swapfiets awarded B-Corp status for its sustainability...

AMSTERDAM, the Netherlands - Swapfiets, the Pon owned bicycle concept known for its recognisable blue front-tyred rental bikes and e-bikes, has been...

Overview of the all new Pon.Bike factory in the Kedainiai Free Economic Zone in Lithuania. – Photos 2L Architects

Pon Lithuania factory construction to start soon

VILNIUS, Lithuania - The ground breaking ceremony for the construction of the all new Pon.Bike factory in the Kedainiai Free Economic Zone in...

Pon.Bike has enlarged its portfolio with the online brand Veloretti. – Photo Veloretti

Pon Holding acquires scaleup Veloretti

AMSTERDAM, the Netherlands - Pon Holdings continues to expand its position in the bicycle market with the take-over of scaleup Veloretti. This e-bike...