Bike Europe Principia

New Principia Owner Has Big Ambitions

RANDERS, Danmark - With the beginning of the New Year, Principia is to start a global offensive. In December, the high-end Danish bike brand was...

Principia Goes On

MAARSSEN, Netherlands (September 21) – After the recent bankruptcy, Principia has gotten a new lease of life. A Danish importer of high-end products...

Is there a Future for Principia?

MAARSSEN, Netherlands (July 20) – Danish Principia is officially bankrupt, that much is now certain. At the moment the company has stopped...

Principia Got Importing Owners

KOPENHAGEN, Denmark (May 21) – High-end frame maker Principia A/S partly changed its owners from May 15. Founding owners Gert and Niels...