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Alles over Specialized

Specialized opened a new European office in Arnhem, the Netherlands in 2021. How many jobs at this location are affected remains unclear. – Photo Bike Europe

Specialized re-organisation also impacts European operations

MORGAN HILL, US – The announcement that US brand Specialized is saying goodbye to 8% of its global workforce, is a new sign that the bike industry...

Working for Specialized since 2014, Peter Denk. Together they are creating the Specialized Freiburg Innovation Center. – Photo Denk

Specialized acquires Denk Engineering and builds Innovation Center in...

MORGAN HILL, USA - Since 2014, Peter Denk, known as one of the most enigmatic bike developers in the international bike industry, and his team at...

Alpha Bikes in Munich will ends its partnership with Specialized in July 2022. - Photo Alpha bikes

Leading German concept store swaps Specialized for Giant

MUNICH, Germany - Specialized's decision to sell directly to consumers has left bicycle dealers unamused and sometimes reconsidering their...

A somewhat imaginative photo accompanied Specialized introduction of the business unit Globe. – Photo Specialized

Specialized introduces Globe business unit to target e-mobility market

MORGAN HILL, USA – As a model range, the name ‘Globe’ is not new to Specialized, but with the creation of a new business unit baring the same name,...

In his new position, Armin Landgraf will lead Specialized’s transformation to an rider-centric ecosystem. – Photo Specialized

Specialized hires Armin Landgraf as Chief of Worldwide Markets

MORGAN HILLS, USA - Effective May 1, Specialized founder Mike Sinyard hired Armin Landgraf as Chief of Worldwide Markets. This follows Sinyard’s...

Former Dyson manager Scott Maguire is to lead Specialized. – Photo Specialized

Mike Sinyard steps down as Specialized CEO

MORGAN HILL, USA - Forty-eight years after starting Specialized, founder Mike Sinyard (72) has announced the appointment of Scott Maguire as CEO. As...

Bike Europe issue 1/2022 available online now

Bike Europe issue 1/2022 available online now

ZEIST, The Netherlands – Incase it didn't arrive on your doormat, the February edition of Bike Europe magazine (issue 1/2022) is now available to...

“We are modernising our business model and that is for sure a necessity to be prepared for the future.” – Photo Bike Europe

Why did Specialized decide to start selling online now?

ARNHEM, the Netherlands – The announcement last week that Specialized starts to offer online bicycle and e-bike sales and distribute directly to the...

In the week of the UN Climate Change Conference the cycling industry launched a new initiative. – Photo Shutterstock

Specialized, BMC, Dorel, Selle Royal, Schwalbe and others launch...

AMSTERDAM, the Netherlands - In collaboration with a dedicated group of CEOs leading some of the largest multinationals in the cycling industry,...

Specialized took important steps to start recycling dead batteries. – Photo Specialized

Specialized partners with Tesla co-founder in battery recycling

MORGAN HILL, USA – The question of what to do with battery recycling is increasingly becoming pressing with the rapidly growing market for e-bikes....

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