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The new SL 1.2 engine on the engine test bench at Specialized's Innovation Centre in Cham, Switzerland. - Photo Peter Hummel

Specialized puts Cham at the heart of e-bike development

CHAM, Switzerland - Switzerland produces internationally renowned electric bikes such as Flyer and Stromer. However, it is a little-known fact that...

InfoTech panelists Beat Zaugg, CEO Scott Sports, Urs Keller DACH Managing Director of Trek, moderator Christian Rocha and Matthias Klopfenstein, Specialized general manager Switzerland (ltr.). - Photo Peter Hummel

From scarcity to abundance: Swiss market worries about price slump

NOTWILL, Switzerland – The annual Swiss bicycle industry meeting at InfoTech centered this year around the panel discussion with industry leaders....

Specialized opened a new European office in Arnhem, the Netherlands in 2021. How many jobs at this location are affected remains unclear. – Photo Bike Europe

Specialized re-organisation also impacts European operations

MORGAN HILL, US – The announcement that US brand Specialized is saying goodbye to 8% of its global workforce, is a new sign that the bike industry...

Working for Specialized since 2014, Peter Denk. Together they are creating the Specialized Freiburg Innovation Center. – Photo Denk

Specialized acquires Denk Engineering and builds Innovation Center in...

MORGAN HILL, USA - Since 2014, Peter Denk, known as one of the most enigmatic bike developers in the international bike industry, and his team at...

Alpha Bikes in Munich will ends its partnership with Specialized in July 2022. - Photo Alpha bikes

Leading German concept store swaps Specialized for Giant

MUNICH, Germany - Specialized's decision to sell directly to consumers has left bicycle dealers unamused and sometimes reconsidering their...

A somewhat imaginative photo accompanied Specialized introduction of the business unit Globe. – Photo Specialized

Specialized introduces Globe business unit to target e-mobility market

MORGAN HILL, USA - As a model range, the name 'Globe' is not new to Specialized, but with the creation of a new business unit baring the same name,...

In his new position, Armin Landgraf will lead Specialized’s transformation to an rider-centric ecosystem. – Photo Specialized

Specialized hires Armin Landgraf as Chief of Worldwide Markets

MORGAN HILLS, USA - Effective May 1, Specialized founder Mike Sinyard hired Armin Landgraf as Chief of Worldwide Markets. This follows Sinyard's...

Former Dyson manager Scott Maguire is to lead Specialized. – Photo Specialized

Mike Sinyard steps down as Specialized CEO

MORGAN HILL, USA - Forty-eight years after starting Specialized, founder Mike Sinyard (72) has announced the appointment of Scott Maguire as CEO. As...

Bike Europe issue 1/2022 available online now

Bike Europe issue 1/2022 available online now

ZEIST, The Netherlands - Incase it didn't arrive on your doormat, the February edition of Bike Europe magazine (issue 1/2022) is now available to...

“We are modernising our business model and that is for sure a necessity to be prepared for the future.” – Photo Bike Europe

Why did Specialized decide to start selling online now?

ARNHEM, the Netherlands - The announcement last week that Specialized starts to offer online bicycle and e-bike sales and distribute directly to the...