Specialized re-organisation also impacts European operations
MORGAN HILL, US – The announcement that US brand Specialized is saying goodbye to 8% of its global workforce, is a new sign that the bike industry...
Specialized acquires Denk Engineering and builds Innovation Center in...
MORGAN HILL, USA - Since 2014, Peter Denk, known as one of the most enigmatic bike developers in the international bike industry, and his team at...
Leading German concept store swaps Specialized for Giant
MUNICH, Germany - Specialized's decision to sell directly to consumers has left bicycle dealers unamused and sometimes reconsidering their...
Specialized introduces Globe business unit to target e-mobility market
MORGAN HILL, USA – As a model range, the name ‘Globe’ is not new to Specialized, but with the creation of a new business unit baring the same name,...
Specialized hires Armin Landgraf as Chief of Worldwide Markets
MORGAN HILLS, USA - Effective May 1, Specialized founder Mike Sinyard hired Armin Landgraf as Chief of Worldwide Markets. This follows Sinyard’s...
Mike Sinyard steps down as Specialized CEO
MORGAN HILL, USA - Forty-eight years after starting Specialized, founder Mike Sinyard (72) has announced the appointment of Scott Maguire as CEO. As...
Bike Europe issue 1/2022 available online now
ZEIST, The Netherlands – Incase it didn't arrive on your doormat, the February edition of Bike Europe magazine (issue 1/2022) is now available to...
Why did Specialized decide to start selling online now?
ARNHEM, the Netherlands – The announcement last week that Specialized starts to offer online bicycle and e-bike sales and distribute directly to the...
Specialized, BMC, Dorel, Selle Royal, Schwalbe and others launch...
AMSTERDAM, the Netherlands - In collaboration with a dedicated group of CEOs leading some of the largest multinationals in the cycling industry,...
Specialized partners with Tesla co-founder in battery recycling
MORGAN HILL, USA – The question of what to do with battery recycling is increasingly becoming pressing with the rapidly growing market for e-bikes....