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SRAM's Advocacy Director Randy Neufeld retires
CHICAGO, USA - After 14 years of growing and leading SRAM's global advocacy efforts across non-profit cycling organizations, grassroots groups, and...
CEO Ken Lousberg on SRAM’s global production strategy
CHICAGO, USA – The announcement in February to build a new factory in Taiwan confirmed SRAM’s commitment to their largest production base. With the...
SRAM commits to new facility in Taiwan
TAICHUNG, Taiwan - SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing bicycle components for the...
Amprio confirms take-over by SRAM
SCHWEINFURT, Germany – SRAM’s activities in the e-bike category have entered a new stage now the German e-bike drive systems supplier Amprio is...
SRAM to open service centre in Italy and expand distribution with...
CHICAGO, US - Component manufacturer, SRAM, is extending its presence in the Italian market by opening a new Technical Service Support Centre....
David Zimberoff changes SRAM for World Bicycle Relief
CHICAGO, USA - In a company statement SRAM issued this afternoon the component manufacturer announced that after nearly 30 years, David Zimberoff...
SRAM diversifies into new business outside cycling industry
CHICAGO, USA - The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious...
Management change at SRAM
CHICAGO, USA - SRAMs current CFO, Mike Herr, has decided to retire after 28 years with the company. The company has named Heather Bridges their new...
New rumours surrounding SRAM e-bike motor launch
CHICAGO, USA - Not for the first time, it is hinted that components manufacturer SRAM has developed an e-bike drive system. The American's have a...
SRAM acquires cycling technology company Hammerhead
CHICAGO, USA - SRAM has announced the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer....