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Randy Neufeld, SRAM’s Director of Advocacy, will retire full-time in August. – Photo Green Lane Project

SRAM's Advocacy Director Randy Neufeld retires

CHICAGO, USA - After 14 years of growing and leading SRAM's global advocacy efforts across non-profit cycling organizations, grassroots groups, and...

SRAM CEO Ken Lousberg: “While the pandemic was clearly horrible for the world, it was amazing for the bike industry. 2022 ended up being our best year ever” - Photo SRAM

CEO Ken Lousberg on SRAM’s global production strategy

CHICAGO, USA – The announcement in February to build a new factory in Taiwan confirmed SRAM’s commitment to their largest production base. With the...

The relocation to the new SRAM facility will be complete in 2024. – Photo SRAM

SRAM commits to new facility in Taiwan

TAICHUNG, Taiwan - SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing bicycle components for the...

Unofficial reports say that SRAM has taken over the Amprio e-bike components business. - Photo Amprio

Amprio confirms take-over by SRAM

SCHWEINFURT, Germany – SRAM’s activities in the e-bike category have entered a new stage now the German e-bike drive systems supplier Amprio is...

The new SRAM service centre in Italy will become the company’s seventh service location in Europe. – Photo SRAM

SRAM to open service centre in Italy and expand distribution with...

CHICAGO, US - Component manufacturer, SRAM, is extending its presence in the Italian market by opening a new Technical Service Support Centre....

David Zimberoff found a new challenge at WBR. – Photo SRAM

David Zimberoff changes SRAM for World Bicycle Relief

CHICAGO, USA - In a company statement SRAM issued this afternoon the component manufacturer announced that after nearly 30 years, David Zimberoff...

SRAM has been developing a series of in-boat technologies. – Photo The New York Yacht Club

SRAM diversifies into new business outside cycling industry

CHICAGO, USA - The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious...

Heather Bridges (l.) and Mike Herr. - Photo SRAM

Management change at SRAM

CHICAGO, USA - SRAMs current CFO, Mike Herr, has decided to retire after 28 years with the company. The company has named Heather Bridges their new...

The name BlackBox is more often used by SRAM for prototype products. – Photo Bike Europe

New rumours surrounding SRAM e-bike motor launch

CHICAGO, USA - Not for the first time, it is hinted that components manufacturer SRAM has developed an e-bike drive system. The American's have a...

Hammerhead has joined the SRAM portfolio. – Photo SRAM

SRAM acquires cycling technology company Hammerhead

CHICAGO, USA - SRAM has announced the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer....