Amprio confirms take-over by SRAM
SCHWEINFURT, Germany – SRAM’s activities in the e-bike category have entered a new stage now the German e-bike drive systems supplier Amprio is...
SRAM to open service centre in Italy and expand distribution with...
CHICAGO, US – Component manufacturer, SRAM, is extending its presence in the Italian market by opening a new Technical Service Support Centre....
David Zimberoff changes SRAM for World Bicycle Relief
CHICAGO, USA – In a company statement SRAM issued this afternoon the component manufacturer announced that after nearly 30 years, David Zimberoff...
SRAM diversifies into new business outside cycling industry
CHICAGO, USA – The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious...
Management change at SRAM
CHICAGO, USA - SRAMs current CFO, Mike Herr, has decided to retire after 28 years with the company. The company has named Heather Bridges their new...
New rumours surrounding SRAM e-bike motor launch
CHICAGO, USA – Not for the first time, it is hinted that components manufacturer SRAM has developed an e-bike drive system. The American’s have a...
SRAM acquires cycling technology company Hammerhead
CHICAGO, USA - SRAM has announced the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer....
'Premium brands deserve premium distribution partners'
Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk...
SRAM expands Portuguese chain production but also capacity for Time...
COIMBRA, Portugal - In August of this year, US component maker SRAM Group inaugurated its dedicated production facility in Portugal for the French...
New SRAM cassette offers more flexibility for road riders
CHICAGO, USA - SRAM’s Force derailleur gearing range is their second most premium offering, sitting just below the extremely pricey Red family of...