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For Stromer, this investment is aimed at building up its digital expertise. – Photo Stromer

Stromer opens unit in Romania to build up digital expertise

OBERWANGEN, Switzerland - To step up its digital experience and expand in the area of connectivity, speed pedelec manufacturer Stromer has opened a...

The speed pedelec market remained strong in 2022, and Stromer expects conditions to hold throughout 2023. - Photo Stromer

Stromer reports 17% sales increase in 2022

OBERWANGEN, Switzerland – Speed pedelec manufacturer, Stromer had a successful year in 2022 despite a complex year for the bike industry. With global...

Stromer is now being led by Co-CEO’s Karl Ludwig Kley (left) and Tomi Viiala (right).

New management unfolds Stromer's growth ambitions

OBERWANGEN, Switzerland - Under a slogan of 'Here to Change', Stromer is entering a new era. Change is certainly in full swing; under new private...

The ‘golden’ launch edition of Stromer’s ST7 at Eurobike. – Photos Peter Hummel

Two Swiss flagships set the bar for speed pedelecs

OBERWANGEN/FEHRALTOFR, Switzerland - The speed pedelecs Opium and Stromer ST7 were the high-flyers at this year's Eurobike. With their looks,...

Pinion and Stromer partner in the next generation shifting. – Photo Pinion

Pinion and Stromer partner in new e-bike gearbox system

DENKENDORF, Germany - At Eurobike gearbox specialists Pinion will launch the next generation e-bike drive gearbox together with introduction partner...

Departing CEO Jakob Luksch has achieved a turnaround with myStromer and made it profitable. – Photo Peter Hummel

Stromer CEO departure a sign of a new course?

OBERWANGEN, Switzerland - Shortly before Eurobike and the eagerly awaited launch of the ST7 model, speed-pedelec specialist myStromer AG has...

Currently realising 75% of turnover on the domestic market, 02Feel hopes to accelerate international growth plans with support of Naxicap Partners. - Photo O2Feel

Stromer owner Naxicap Partners takes majority stake in French brand...

WAMBRECHIES, France - Specialised in e-bike manufacturing, the French brand O2Feel has strengthened its position with a new shareholder, Naxicap...

“In Naxicap Partners we have found a partner who will add significant expertise in our core market Europe,” says Stromer CEO Jakub Luksch. – Photos Stromer

Stromer ownership changes to private equity Naxicap Partners

OBERWANGEN, Switzerland - Naxicap Partners has taken-over the well-known speed e-bike manufacturer Stromer as the company reported today. Details of...

Trefecta is focused on the luxury segment and counts yacht and land-owners among its clientele. – Photo Trefecta

E-bike superlatives - pushing innovation or price?

BERLIN, Germany - Since the early days of e-bikes, performance and exclusivity justified extraordinary price tags. Today, the product variety in the...

An artist's impression of the IAA-Mobility. – Photo Messe Munich

IAA Mobility preparations gain pace as first bicycle partners register

MUNICH, Germany - In summer 2020, Messe Munich presented their bold vision to bring together all mobility stakeholders, from cycling to automotive,...