TQ Systems’ new e-bike mid-motor initially exclusive for Trek
FRANKFURT, Germany – Apart from a few niche suppliers who could be counted on one hand, for years there was no one on the road with the TQ drivetrain...
CES 2021 focuses on bicycle-to-vehicle technology
LAS VEGAS, United States – Bicycle-to-Vehicle (B2V) communication was definitely one of the hot topics at the virtual edition of this year’s Consumer...
Greg LeMond enters e-bike market with daily use models
KNOXVILLE, USA – The name LeMond keeps on roaming around in the industry. His attempts to build a road race brand were not sustainable, even after he...
What is the next phase of mergers and acquisitions in the global...
AMSTERDAM, the Netherlands - Like many industries the global cycling industry has experienced different waves of mergers and acquisitions activity...
Corona makes Shimano rethink its supply chain
OSAKA, Japan - In its financial statement of the first quarter of 2020, the Shimano Group reported a downturn in sales since mid-March. The company...
Trek Bicycle Names Harald Schmiedel New VP of European Business
WATERLOO, USA - Trek Bicycle has announced that it will be promoting European Sales Director Harald Schmiedel, to Vice President of European...
Bontrager’s New Helmet Technology Provokes Discussion Over Test...
STOCKHOLM, Sweden - The launch of Trek and Bontrager helmets featuring the licensed WaveCel technology is creating lots of discussions among helmet...
Trek Appoints New European Sales Director
ZURICH, Switzerland - Trek Bicycle Europe announces the appointment of Harald Schmiedel to a newly created role as European Director of Sales. Harald...
Advisory Board Founded by All Major Players for Bike-to-Vehicle...
INDIANAPOLIS, USA – In a strikingly unanimous action all major industry players together with Ford Motor Co. and Tome Software have founded the...
Trek Consolidates EU Operation Indicates Company’s GM in Spain
MADRID, Spain – To improve the service level to its retailers, Trek decided last November to close its warehouse in Spain. “We better serve our...