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Both Time Sport’s product ranges have been sold now. – Photo Time Sport

SRAM purchases Time Sport pedal business from Rossignol Group

CHICAGO, USA - SRAM is the new owner of the entire range of road and mountain bike pedals, cleats, and all related patents of Time Sport. The iconic...

‘France has always been a key market for SRAM.’ – Photo SRAM

SRAM Adapts Aftermarket Strategy In France

CHICAGO, USA - As part of SRAM's European aftermarket development strategy the parts and components manufacturer announced some major changes in its...

The Descendant series includes cranksets, handlebars, seatposts and a stem. – Photo Truvativ

SRAM Truvativ Launches New Descendant Series

CHICAGO, USA - Guided by input from talented riders in Enduro and Gravity, Truvativ developed an all new range of components, the Descendant....

Restarted Kalnai Sports International is owned by AMG SpA, the Italian distributor of – among other renowned brands – SRAM. – Photo Kalnai

Austrian Distributor Kalnai Restarts

GÖTZENS, Austria - After an insolvency (applied for in October 2013), Kalnai - SRAM's exclusive distributor for Austria - has restarted as Kalnai...