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"Create the right experience around the bikes. Make it colourful and show, famous characters."

Selling Kids' Bikes Successfully - 10 Golden Rules

How to sell children's bikes? 10 golden rules for selling kids' bikes successfully.

Jeroen Kuijpers: 'People find us through online platforms'

Jeroen Kuijpers: 'People find us through online platforms'

Together with his brother Leon, Jeroen Kuijpers runs the Kuijpers Tweewielers bike shop that was founded by their father in Helmond in 1979. The...

'It's easier to sell when you offer a big choice'

'It's easier to sell when you offer a big choice'

Tok Ramazan has been selling bikes in The Hague for almost ten years. Ramazan's shop is in a working-class neighbourhood with lots of young families,...

'Kids' bikes are a great customer loyalty tool'

'Kids' bikes are a great customer loyalty tool'

Kids' bikes are mainly sold through specialist stores and toy shops. In that sense, Edwin Woudt from the Dutch town of Koog aan de Zaan kills two...

'You have to differentiate on service'

'You have to differentiate on service'

The Edwin Groen Tweewielers bike shop has been based at the same premises in Heerhugowaard (The Netherlands) for over 30 years. The massive store...

Children's bikes have vanished from shops, not from the market'

Children's bikes have vanished from shops, not from the market'

Young people are the consumers of our future, yet many bicycle retailers are paying too little - if any - attention to the kids' bike segment. They...