Growing sustainably - the case of Rodi

Growing sustainably - the case of Rodi

The Portuguese company Rodi recognised as one of the main players in rims and wheels in the medium to high segment for the European market, has seen...

“We decided to continue our partnership with the Tour de France in 2020. Afterwards we will discuss what this event still brings us in terms of brand awareness,” explained Yoann Bourrelier (r.) the new co-chairman of Mavic SAS together with his brother Jean-Michel (l.) - Photo Michel de Chavanon

Mavic to refocus on wheels and OEM

ANNECY, France – The new owner of Mavic SAS, the French Bourrelier Group wants to refocus the brand on its core business: wheel sets. Co-chaired by...