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'Premium brands deserve premium distribution partners'
Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk...

SRAM expands Portuguese chain production but also capacity for Time...
COIMBRA, Portugal - In August of this year, US component maker SRAM Group inaugurated its dedicated production facility in Portugal for the French...

SRAM purchases Time Sport pedal business from Rossignol Group
CHICAGO, USA - SRAM is the new owner of the entire range of road and mountain bike pedals, cleats, and all related patents of Time Sport. The iconic...

SRAM Adapts Aftermarket Strategy In France
CHICAGO, USA - As part of SRAM's European aftermarket development strategy the parts and components manufacturer announced some major changes in its...

SRAM Recalls Zipp Hubs and Quick Release
CHICAGO, USA - SRAM issued a global recall after it received reports of failures of the Zipp 88 front hub flange as well as its stainless steel or...

SRAM Relocated Global Headquarters
CHICAGO, USA - After 14 years on Chicago's Kingsbury Street, SRAM LLC, the world's second largest bicycle component manufacturer, has relocated its...

Zipp to Recall First Generation 88 Front Hub
INDIANAPOLIS, USA - Zipp has identified a technical issue with respect to a production range of Zipp wheels manufactured with the Zipp 88 front hub...

Accell 將接收Cycle Service Nordic
荷蘭,HEERENVEEN- Accell Group在今天最新的營運更新也公佈,他們將併購丹麥零件、配件經銷商Cycle Service Nordic。Cycle Service Nordic的主要營運內容為分銷SRAM的產品。

Accell To Take-Over Cycle Service Nordic
HEERENVEEN, the Netherlands - In today's trading update Accell Group also announces that it is to take-over the Danish parts & accessories...

SRAM Takes Next Step in Tyre Development
CHICAGO, USA - SRAM's high end wheel brand Zipp has introduced an all new line of road race tyres at Eurobike. The company already started in tyres...