News Article

Media Markt Starts E-Bike Sale without Top Brands

Sales & Trends

ROTTERDAM, The Netherlands – Next Monday April 4 Media Markt, Europe’s largest retailer for consumer electronics with over 700 stores in 14 countries, will start with the sale of electric bicycles in The Netherlands. For this the retail chain unsuccessfully tried to engage one or more top e-bike brands. Media Markt kicks off with a private label. The start in The Netherlands is a pilot that, when successful, is to be extended to all countries that have Media Markt stores.

Media Markt Starts E-Bike Sale without Top Brands
Media Markt’s start in e-bikes takes place with private label Keola e-bikes as well as with Mando Footloose’ chainless electric bicycles. – Photo Media Markt

Media Markt’s start in e-bikes takes place with the private label Keola on six locations in Holland as well as in the retail chain’s webshop. Next to Keola e-bikes the Korean Mando Footloose’ chainless electric bicycles are also on offer. This pilot project is taking place at Media Markt stores in  Rotterdam, Roermond, Groningen, Middelburg, Arnhem and Hoorn.

Including repair services on shop floor

For the after sales service of its e-bikes Media Markt is offering repair services in the shops. Next to that the repair service can also take place at the customer’s homes and on the road. Media Markt also offers potential buyers a free e-bike try-out period of two weeks while the shops offer test facilities; on special tread mills equipped with virtual screens one can experience an e-bike ride.

Contacts with top brand suppliers

For the next Monday sales launch Media Markt representatives were present at last August Eurobike Show. Here they familiarized themselves on the offering in e-bikes and contacted potential top brand suppliers. At the show the branch director of Media Markt Rotterdam said, ”We want to sell e-bikes from premium brands as we intend to offer a good range. By the way, the Accell Group has already said no. They do not want to do business with us.”

Accell Group

René Takens, Accell’s CEO reacted at the time with: “We get applications for selling our brands from lots of well-known chain stores and webshops. I do not speak to them. And I have not talked to the people of Media Markt.”

Gazelle and Giant

Accell was not the only one. The same goes for Gazelle and Giant. At one of the Media Markt stores Gazelle and Giant e-bikes are (were) on offer. They came from a local dealer whose dealer contract was with immediate effect cancelled by Giant. Also Gazelle reported to its dealership that their contracts prohibit such deliveries outside the regular Gazelle dealer channel.


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