FRANKFURT AM MAIN, Germany - The devastating impact of the extreme oversupply situation, combined with a postponed market recovery, became apparently visible at Eurobike 2025. The downward spiral has spread across the entire industry, impacting innovation and marketing alike, resulting in a lower visitor turnout and a shift in marketing budgets.

EINDHOVEN, The Netherlands - Shimano Europe has launched Nextgen Mechanics, a new call for evidence aimed at tackling the growing shortage of skilled bicycle mechanics across Europe. The collaborative initiative with Cycling Industries Europe aims to bring in a broad alliance of stakeholders committed to strengthening the profession, raising standards, and inspiring the next generation of cycle mechanics.

HEERENVEEN, the Netherlands - Intense discounting drove Accell Group's revenue down by 22% from €1,294 million in 2023 to €1,003 billion last year. The company reports that the results were heavily impacted by one-offs, while market conditions remained challenging.

PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.

FRANKFURT, Germany - There are big changes ahead for Eurobike starting in 2026, as the trade fair refocuses on sport cycling and the world of performance bikes. Organiser Fairnamic also announced the launch of Mobifuture, a new trade show dedicated entirely to electric micromobility.

FRANKFURT, Germany - The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have signed a Letter of Intent to advance the merger of the two associations. Delivered as a milestone for the European bicycle industry, "this step reflects a shared vision to amplify the voice of the European cycling industry to lead the continent's mobility and industrial transformation," it was announced.

AMSTERDAM, the Netherlands - With two new models released this month as part of the S6 series, is VanMoof set to become the comeback kid of the bicycle industry?

FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.

LETOHRAD, Czech Republic - To improve the shifting operation with mechanical gear systems Gearsensor.com made by Czech based Agentura Repro will become compatible with Bosch eBike Systems from Spring 2026.

Shimano has introduced Q'auto, a new electronic shifting system utilising its existing Cues component line, designed for everyday bikes. What sets it apart is that it doesn't rely on an external battery, drawing power from a rear hub with an integrated dynamo. Q'auto also offers the option for automatic shifting.

FRANKFURT, Germany—The German industry association ZIV opened Eurobike with positive market news, but its CEO, Burkhard Stork, toned down expectations. "The sales and production figures for the first quarter this year are very positive, but the market recovery could not be continued from April and May 2025," said Stork on Tuesday.

Founded in 2013, Crussis has rapidly grown from a small local Czech brand into one of the biggest e-bike brands in the Czech Republic. Known for its bold design, precise engineering, and strong commitment to in-house development and assembly, the company has built a name synonymous with innovation and performance. Now, as the brand looks beyond its home market, 2025 marks a turning point: international expansion, cutting-edge technology, and new collaborations.

FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.

FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.