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2001 EU Bicycle Sales Down 15%

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BAD SODEN, Germany (May 15) – During the annual meeting of the German Industry Association ZIV it was estimated that bicycle sales dropped by 10 to 15% during the first four months of this year in Germany. The drop in sales follows after a particularly successful year during which the German bicycle shipment (home production […]

BAD SODEN, Germany (May 15) – During the annual meeting of the German Industry Association ZIV it was estimated that bicycle sales dropped by 10 to 15% during the first four months of this year in Germany. The drop in sales follows after a particularly successful year during which the German bicycle shipment (home production plus imports minus exports) increased to more than 5 million units. 2000 was a good year for the German bicycle business. Home production increased by 6.9% to 3.4 million units and while bicycle imports into Germany increased by 11.9% to 2.17 million units, bicycle exports grew 8.7% to 25,000 units. “Total shipment increased, compared with the previous year, by 8.8% to 5.32 million units. This is a very satisfying result,” said Rolf Lemberg, general manager of the German Two Wheeler Industry Association ZIV. A look at the previous years’ ZIV statistics it becomes clear that in four years German bicycle sales increased almost one million units. In 1997 shipment was 4.35 million units. The first four months of 2001 indicate that the 2000 results will not be surpassed. Several industry observers mentioned during the ZIV annual meeting that sales in 2001 are badly affected by poor weather conditions. Due to the drop in sales stock is mounting at retailers level. This results in disappointing repeat orders which are normally placed in April. One of the participants at ZIV’s annual meeting mentioned that the German bicycle industry needs a least five weeks of sunny weather from now on to get bikes sales started on such a level that stock at retailers will be reduced and the flow of repeat orders will start up. The drop in sales due to the poor spring weather is not only affecting the German market. Almost all other European markets are experiencing a slow start of the 2001 sales season. Especially the UK market is performing badly with an estimated 30% drop in sales. (JO)

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