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Trek Goes Direct in France

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AMERSFOORT, Netherlands (August 14) – From 1 September on, Trek will serve its French dealers directly from its European headquarters in Amersfoort, Netherlands. This means that French distributor Sunex in Fréjus will stop with all Trek, Nike and Bontrager products. Sunex will get the exclusive distribution of Gary Fisher and Lemond products in France. Trek […]

AMERSFOORT, Netherlands (August 14) – From 1 September on, Trek will serve its French dealers directly from its European headquarters in Amersfoort, Netherlands. This means that French distributor Sunex in Fréjus will stop with all Trek, Nike and Bontrager products. Sunex will get the exclusive distribution of Gary Fisher and Lemond products in France. Trek Europe director Malcolm Davies explains the move as an effect of the introduction of the euro, which made a uniform supply strategy a logical step. Previously, Trek have done a similar move with the distribution in Germany, which is already handled centrally from Amersfoort. Trek have appointed Nicholas Schaefer as commercial director in France. American born Schaefer lives in France and has worked most recently for Pearl Izumi. (OB)

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