News Article

Alliance Data Systems Signs Agreement With Trek Bicycle Corporation

Home

DALLAS, US (November 11) – Alliance Data Systems Corp. a leading provider of transaction services, credit services and marketing services, today announced that it has signed a five-year agreement with the Trek Bicycle Corporation. Under terms of the agreement, Alliance Data will provide a turnkey private label credit card solution that is available to Trek’s […]

DALLAS, US (November 11) – Alliance Data Systems Corp. a leading provider of transaction services, credit services and marketing services, today announced that it has signed a five-year agreement with the Trek Bicycle Corporation. Under terms of the agreement, Alliance Data will provide a turnkey private label credit card solution that is available to Trek’s dealer base of 2,300 merchants in the US. Total transaction worth represents an estimated US$1.4 billion in annual retail sales.

“Alliance Data’s unique program offering will help our dealer base increase sales by delivering value-added services that improve the customer’s experience with his or her local Trek dealer,” said David Smith, director of Financial Services at Trek Bicycle Corp.

The program will need no extra investment on the dealers’ part and even helps dealers to keep in touch with customers via customized marketing programs.

Comment on this article