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BH: Pro-Sponsoring Works

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VITORIA, Spain (April 28) – For all who ever doubted the use of sponsoring a pro-cycling team, BH in Spain is living proof that it is money well spent. Although the company had been involved in road racing in the early years (the first ever Vuelta was won on a BH) their new involvement is […]

VITORIA, Spain (April 28) – For all who ever doubted the use of sponsoring a pro-cycling team, BH in Spain is living proof that it is money well spent. Although the company had been involved in road racing in the early years (the first ever Vuelta was won on a BH) their new involvement is paying off big time. Supplying bikes to the Liberty Seguros – Würth pro-team has been the start of a rapidly growing demand for BH road bikes. So much so, that the models derived from the team-bikes are the bestsellers among their whole range – and not just in Spain. Demand from other countries for the road series is also climbing. And timing seems to be right: the worldwide trend towards road bikes gives more and more companies the chance to put themselves in the limelight. Could it just be that we are already in the middle of the long awaited new trend in bikes?(MH)

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