News Article

JJB: Earnings down, but there is Hope

Home

LONDON, UK (April 21) – The largest sporting good retailer in the UK, JJB Sports, has had some heavy weather in the last year: 27 % lower than the previous year. The price-wars have hit the company seriously, but there is hope for future improvement. Total revenue fell from GBP 929.8 million / € 1.3 […]

LONDON, UK (April 21) – The largest sporting good retailer in the UK, JJB Sports, has had some heavy weather in the last year: 27 % lower than the previous year. The price-wars have hit the company seriously, but there is hope for future improvement. Total revenue fell from GBP 929.8 million / € 1.3 billion in 2003 down to GBP 773.3million / € 1.1 billion. The traditional selling highs, like Christmas and Easter were especially disappointing for JJB. And led to offering extra discounts to cut down on stocks, which was a painful operation for the company. Worst hit was apparel, which suffered from weak demand last summer, fragmented ranges and increased competition fro stores like Sport World International and supermarkets. JJB will now be concentrating on a smaller range of goods and styles – which is already noticeable in the stores right now. Bicycle sales remained steady at 6% of total turnover.

Comment on this article