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B One at Batavus like B Four

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HEERENVEEN/HEESCH, Netherlands (Sep 13) – Dutch MTB brand B One has returned in the fold of Accell. All commercial activities will be taken over by Batavus, as they were when the brand was started. Everything concerning the team, technology and product development will remain under the Be One responsibility at their Heesch location. Accell launched […]

HEERENVEEN/HEESCH, Netherlands (Sep 13) – Dutch MTB brand B One has returned in the fold of Accell. All commercial activities will be taken over by Batavus, as they were when the brand was started. Everything concerning the team, technology and product development will remain under the Be One responsibility at their Heesch location. Accell launched Be One in 1997 as an international MTB brand, but in 2003 it was decided to grant the rights to the Be One management, who formed Be One Bikes BV. Main reason then was the specific approach needed to sell Be One, but this has not brought the success that was anticipated. Sales were slipping lately, so distribution will return to the large-scale Batavus network. Dennis Weijers, who was responsible for sales & marketing at Be One, will be focusing on sister company Bike Right, a service and consultancy firm for the bicycle and motorcycle industry, carrying brands like Manitou and Hayes.

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