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Shimano Purchases Pearl Izumi

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IRVINE, US – Shimano has completed its purchase of DashAmerica, Inc. (doing business as Pearl Izumi USA, Inc.) from Nautilus, Inc. The acquisition brings together two companies started by Japanese families who share

Shimano Purchases Pearl Izumi

IRVINE, US – Shimano has completed its purchase of DashAmerica, Inc. (doing business as Pearl Izumi USA, Inc.) from Nautilus, Inc. “The acquisition brings together two companies started by Japanese families who share a passion for cycling,” said David Pfeiffer, president of Shimano American Corporation.

“Both have strong research and development backgrounds, offer industry leading innovations, and share an obsession with quality and performance. We’ll continue to build the respective brands and remain dedicated to the healthy independent dealer networks we’ve both enjoyed. Pearl Izumi will be maintained as a stand-alone company with its own management team.”

"Continue Our Market Position"

“Pearl Izumi is a leader in the performance sports apparel and footwear market, and we plan to keep them in that position,” Pfeiffer said. “Pearl Izumi’s design expertise creates products for the avid cycling and running enthusiasts and we’ll provide Juergen Eckmann (Pearl Izumi’s president) and his team with all of Shimano’s support and resources needed to continue that market position.”

Eckmann said the acquisition is a great fit for both companies. “The entire team at Pearl Izumi USA and Europe are excited about opportunities and benefits we gain in becoming part of Shimano,” said Eckmann. “Shimano provides knowledge and expertise which will make our brand stronger and we in turn have a great deal of experience in performance apparel, fabric technologies and run footwear that Shimano did not previously possess.”

As part of a broad dual brand strategy, Pfeiffer states that Shimano will continue to offers its branded apparel and cycling footwear along with the Pearl Izumi apparel and cycling footwear in all markets.

European Distribution

Shimano’s acquisition includes Pearl Izumi’s facility in Kirchzarten, Germany, and the rights to Pearl Izumi sales and distribution throughout North and South America, Europe, Australia and select other countries. Pfeiffer notes the purchase does not include sales and distribution rights of Pearl Izumi branded products in Japan and most of Asia.

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