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Carrier Manufacturers Join In Strategic Partnership

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MUENSTER, Germany – Two major players in the bicycle carrier industry joined forces in a strategic partnership. The partnership will include shared production and distribution. We share similar ideas about product quality, sustainability of production-processes and collaborative supply chains, said

Carrier Manufacturers Join In Strategic Partnership

MUENSTER, Germany – Two major players in the bicycle carrier industry joined forces in a strategic partnership. The partnership will include shared production and distribution. “We share similar ideas about product quality, sustainability of production-processes and collaborative supply chains”, said Taiwanese Branc Co.Ltd and German Tubus Carrier Systems GmbH in a joined statement.

As part of the agreement Tubus has founded a new subsidiary named BorYueh Europa GmbH to be the sole distributor for Branc. Co. Ltd. in Europe. On the other hand Branc will provide production capacity for alloy carriers of the Tubus brand Racktime.

Branc was founded in Changhua by Johnson Chen in 1977, and was among the first bicycle carrier manufacturers in Taiwan distributed under the brand name Bor Yueh. Tubus was founded in Muenster, Germany by Peter Ronge in 1987 and is well known for products of uncompromising quality.

Both partners will stay autonomous with their brands. The main goal of the cooperation is to share each others’ strength. The cooperation will allow European customers to buy a wider range of carriers from one supplier – from low-cost models up to high end products.

 

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