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Specialized Opens First Concept Store in Switzerland

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DAVOS, Switzerland – Specialized is expanding its Specialized Concept Store (SCS) concept in Europe. After several SCSs were opened in the UK and Germany on 4 April a first-ever one will be opened in Switzerland. It will be located in

Specialized Opens First Concept Store in Switzerland

DAVOS, Switzerland – Specialized is expanding its Specialized Concept Store (SCS) concept in Europe. After several SCS’s were opened in the UK and Germany on 4 April a first-ever one will be opened in Switzerland. It will be located in the complete new styled IBD store “Ivans Velo Sport Shop” in a new location at the popular downtown shopping street in Davos.

In summer Davos – the highest city in the Alps – is the target of a large number of cyclists. Ivan Velo Sport Shop and its owner Ivan Fausch are well-known within the Swiss bicycle scene. SCS-Davos will offer the entire overall bicycle and parts/accessory product range the Californian bicycle premium brand is offering. Specialized’s latest 3D-measuring system new Body-Geometry Fit program (“BG Fit” in short) is also part of the offered individual services.

“Since eight years I have the Specialized brand in my store. I was keen on concentration on Specialized products. The new store location was the right opportunity. For me it was clear that this is the turning point for a closer partnership with Specialized and the creation of the first SCS in Switzerland,” general manager Fausch is quoted in a press release.

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