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BMC Continues to Change its Management

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GRENCHEN, Switzerland – Since two-and-a-half years now BMC is in a phase which the company calls new orientation. In this period numerous top managers left the company wholly owned by investor Andy Rihs. Next in line who left is ISH-CEO Andreas Georgiadis. He is replaced by Mike Huerlimann (photo). First there was the news that

BMC Continues to Change its Management

GRENCHEN, Switzerland – Since two-and-a-half years now BMC is in a phase which the company calls ‘new orientation’. In this period numerous top managers left the company wholly owned by investor Andy Rihs. Next in line who left is ISH-CEO Andreas Georgiadis. He is replaced by Mike Hürlimann (photo).

First there was the news that BMC after their Bergamont takeover will distribute their new brand in Switzerland by themselves. Only five days later this was followed by the announcement that Andreas Georgiadis, CEO of the International Sport Holding AG (ISH), the company that owns BMC and Bergamont, left. Remarkable news as he was seen as the leading force in Grenchen.

But that’s not all. As the merry go-round of management changes continues at BMC the next one leaving was reported only two days later and is sales and marketing director Markus Zehnder.

Asked for a further explanation on all the management changes owner Andy Rihs says: “One thing is sure; our personal policy could have been better. However, we lack the time looking at the current market developments.”

For Rihs it is still clear where he wants to go with BMC, Bergamont and his International Sport Holding AG. In his view you can only survive in the international bike market with “A critical mass of about CHF 200 million (€ 140m) as yearly turnover.” With the current CHF 60 million (€ 41m), including Bergamont, that means that there’s still a long way to go; as is the other goal that Rihs has set for himself which is leading the Swiss bike market.

Further acquisitions are needed to reach these objectives as well as the help of the planned high-end production which much bring added values of the BMC and Bergamont bikes to new heights. Andreas Georgiadis budgeted to sell yearly 10,000 bikes that should retail at CHF 10,000 (€ 6,800). He did not succeed. And it is said now that this high-end production in Grenchen, Switzerland has been postponed further.

Or will the new CEO Mike Hürlimann change all this. Fact is that he has production experience as he worked for eight years in several management positions at Geberit, maker of household sanitation products. His objectives are clear; next to what owner Rihs already pointed out he also must bring BMC and Bergamont to an international level. Will he finally manage to bring stability and prosperity to the Swiss bike company?

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