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SRAM Steps into Trekking Segment

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After covering almost every segment of the bike market and manufacturing components for every conceivable bike design including ones for what Northern Europe calls Recreational bikes; model year 2010 heralds SRAMs official start in the trekking segment. The globally operating component maker is launching its first trekking groupset, called Via. This is the biggest news for those European countries where trekking is big. For countries with a more sports-oriented bike culture, SRAM also has more than enough news on offer for the new model year.

SRAM Steps into Trekking Segment

After covering almost every segment of the bike market and manufacturing components for every conceivable bike design including ones for what Northern Europe calls ‘Recreational bikes’; model year 2010 heralds SRAM’s official start in the trekking segment.

The globally operating component maker is launching its first trekking groupset, called ‘Via’. This is the biggest news for those European countries where trekking is big. For countries with a more sports-oriented bike culture, SRAM also has more than enough news on offer for the new model year.

For instance, there is that other really big news which has already been widely trailed on the Internet. Yes, we are referring to the all new and super high-end XX groupset positioned even higher than X.0. It’s a 2 x 10 speed platform for MTBs that inherits lots of design features from SRAM’s current top-of-the-line in racing – the Red groupset. Weight is the main feature of XX, with the dimensions of most parts being reduced. Unfortunately, SRAM is keeping more info and photos on the XX close to its chest, as the official launch will take place at this year’s Eurobike while the first shipments will start this August.

Targets in trekking

SRAM’s first groupset in trekking targets bikes with mid-level price-points. It has been developed from the experience gained from the successful Red, Force and Rival groups. In addition to front and rear derailleurs there will be Via cranksets, chains, cassettes, brakes (V and disc) as well as trigger shifters. Production and shipments will start in April.

Low weight is the big feature of the all-new top groupset XX. However, the same holds true for almost all the new 2010 components. SRAM has taken a hard look at all of its parts to further trim them down. This has resulted in new rear derailleurs for X.0, X.9 and X.7. The new X.9 derailleur comes with a long cage under 210 grams (X.7: 235 grams) making it the lightest in its class. X.9 and X.7 have a new chassis geometry and come in 2 cage length options.

SRAM is offering X.9 and X.7 as groupsets with Truvativ cranksets and Avid brakes. X.7 also features new shifters. X.5 and X.4 are for 2010 in particular focused on mid range bikes. X.4 is available as a 21 speed groupset with Truvativ cranksets and Avid Juicy hydro brakes. Colours are also new in SRAM’s 2010 MTB line-up. X.0 trigger clamps, rear derailleur inner cages as well as the NOIR GXP LITE cranksets come in a choice of five colours to match the styling of the bike.

Road race

SRAM’s biggest news for 2010 in the road race segment is the introduction of the third generation of the Force groupset. The update includes new finishes and graphics, a new BB30 crankset, updated derailleurs, new brakes and new ring options. BB30 is also making its way onto the Red and new Force road groups. Last but not least, the component maker offers a new series of shifter innovations for  Triathlon and Time Trial shifters with carbon levers and aluminium housing.

Not new for 2010 but definitely noteworthy is the result of last year’s introduction of the Hammerschmidt internal front shifting system. It was such a success that many bike makers are pushing SRAM to introduce this system to categories beyond freeride and all mountain, where the product is currently focused. However, according to SRAM Europe, that will take some time. At this year’s Dutch RAI ‘FietsVak’ show Truvativ Hammerschmidt was awarded the ‘Bike Innovation of the Year’ award.

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