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SRAM Acquires Quarq

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SRAM expanded its know-how and product range with the acquisition of the American company Quarq Technology, Inc. Founded only five years ago, Quarq has become an innovator in the design and manufacture of power meters, measurement devices and related accessories for the bicycle industry.

SRAM Acquires Quarq

CHICAGO, USA – SRAM expanded its know-how and product range with the acquisition of the American company Quarq Technology, Inc. Founded only five years ago, Quarq has become an innovator in the design and manufacture of power meters, measurement devices and related accessories for the bicycle industry.

SRAM CEO Stan Day stated that, “Quarq’s growth has been impressive and power measurement represents a rapidly growing segment of the cycling market. We are very content to have partnered with a leading brand in Quarq, and a technology pioneer in Jim Meyer co-founder of the company.”
 
“We are looking forward to the opportunities that this partnership represents for further innovation and integration of bicycle components and power measurement.” said Stan Day.
 
Jim Meyer, the founder and CEO of Quarq based in Spearfish, South Dakota, said: “we started Quarq 5 years ago to push forward power meter technology. We have been very successful to date and are very excited about joining forces with SRAM and look forward to further pushing forward power measurement technology.”

While detailed integration plans with Quarq are being formulated, current plans include that Jim and Mieke Meyer, the founders and leaders of Quarq, will continue to lead Quarq operations in the near term. Order processing and customer service for Quarq products will be continue to be handled through their existing channels. Of course the company anticipates integrating these into SRAM over time. Quarq’s current manufacturing will remain in Spearfish for the near future and Quarq’s supply chain will remain mostly unchanged. Current suppliers will be supported by SRAM engineering and manufacturing resources where appropriate.

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