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Specialized Aims at ‘Urban Power’ at E-bike Presentation

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Last but not least; Specialized has finally entered the fast growing European e-bike market. As one the last of the major brands developing an electric bike; Specialized knew exactly what is offered by the other vendors and what is missing. Their ‘Turbo’ e-bike which was presented last Monday in Valencia, Spain is indeed unparalleled.

Specialized Aims at ‘Urban Power’ at E-bike Presentation

 

MORGAN HILL, USA – Last but not least; Specialized has finally entered the fast growing European e-bike market. As one the last of the major brands developing an electric bike; Specialized knew exactly what is offered by the other vendors and what is missing. Their ‘Turbo’ e-bike which was presented last Monday in Valencia, Spain is indeed unparalleled.

As one of the last major brands to step into the e-bike market Specialized had to bring something really special; also presentation wise. That’s why the company decided not to use Eurobike for the global launch, but to go to the exclusive setting of Calatrava’s futuristic ‘City of Arts and Science’ in Valencia, Spain.

Go Swiss Drive drive system

From a technical point of view, the Specialized electric bike could not be ‘just another’ model fitted with a Bosch engine. Because this e-project is headed by Specialized’s new Swiss R&D office in Cham, Switzerland it was obvious that they took a Swiss e-bike component manufacturer for their drive system. It’s Go Swissdrive; a new company named Ortlinghaus AG.

Specialized’s R&D engineers in particular focused on integrating the electrical components in order to make the bike look slim. That turned out well; especially with the battery in the down tube. The support the drive system offers is as strong as at any competitor.

“E-bikes are still not our business – but Turbo is”

Specialized introduces only the high speed 45 km/h version which is in line with Mike Sinyards “fast is sexy” creed. That’s why ‘Turbo’ is the only appropriate name for Specialized’s new e-bike. It also enabled the company’s big boss to legitimize his strategy by saying: “E-bikes are still not our business – but Turbo is”.

According to product manager Marc Faude the Turbo is not a mountainbike as generally expected because: “A 23 kilogram MTB just does not fit into our philosophy of performance”.

Mid April the Specialized Turbo will be distributed exclusively to 50 retailer’s world wide. Its price is also ‘exclusive’; the bike will be available for sale mid summer at a suggested retail price of € 5,499.

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