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Longtime SRAM Manager Leaves Company

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MUNICH, Germany – After ten years with SRAM and earlier another seven at RockShox, Dirk Belling is shifting gears to new opportunities outside of the European base of the US components giant.

Longtime SRAM Manager Leaves Company
Dirk Belling

His passion lies within the bike industry and he will likely remain here; more announcements are to follow on that. While his position as European Marketing Manager might no more be occupied his role as Brand Manager Urban Bike is now temporarily in the hands of Aftermarket Communications Manager Tobias Erhard.

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