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Asia Catches Up Europe in Sports Market

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PARIS, France – The global market value of bicycles, sports equipment, active apparel and athletic footwear is now estimated at € 239 billion for 2011, an increase of 5% related to the previous year. This is reported by the Global Sports Estimate Report, a market research carried out by the NPD Group.

Asia Catches Up Europe in Sports Market
The global market value of bicycles, sports equipment, active apparel and athletic footwear is now estimated at € 239 billion for 2011.

“Running is a clear winner all over the world in 2011,” said Renaud Vaschalde, global sports industry analyst of the NPD Group. On a global level there is a remarkably balanced between products purchased for daily/leisure use (48%) and products purchased for sport use (52%). However, geographically this ratio varied a lot. For instance, in Europe, inclusive of Russia footwear & apparel bought for sport use accounted for 87% of regional sport market growth in 2011.

Asia
On a global ranking Asia caught up with Western Europe and Scandinavia. This is mainly the result of double digit growth rates in China. This country is now on the third position, after the USA and Japan, in size of the sporting goods market.

Sport market

Country Rank in 2011 Rank in 2006
United States 1 1
Japan 2 2
China 3 6
Brazil 4 7
Germany 5 3
France 6 5
United Kingdom 7 4
Italy 8 8
Canada 9 9
Korea 10 11
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