Accell Group Will Participate Eurobike 2013
AMSTERDAM, the Netherlands – Last year Trek’s initiative to organize its stand-alone show Trek World and to stop its Eurobike participation raised questions. In particular whether Trek’s example would get followers from the bigger brands.
These questions were raised at a background of growing criticism on Eurobike as getting too crowded, too big and less effective for meeting dealers.
Accell Group – with all its brand the biggest Eurobike exhibitor – also contemplated on its 2013 participation of the Friedrichshafen show. However, at last week’s presentation on the 2012 financial results, CEO René Takens said that the holding company will, as usual, take part in Eurobike with, not all, but lots of its brands.