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Derby Cycle Managing Director Seidler Resigns

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CLOPPENBURG, Germany – Derby Cycle Managing Director and Chairman Mathias Seidler will leave the company. On September 30th he hands over his office to Thomas Raith.

Derby Cycle Managing Director Seidler Resigns
Mathias Seidler hands over his office to Thomas Raith.

In 2001 Seidler joined Derby Cycle as Managing Director. Since then the company (brands Kalkhoff, Focus, Raleigh, Univega, Rixe and Cervélo) reached yearly sales of € 264 million (fiscal year 2011/2012).

Concentration on IBD Business

Revenue wise the Cloppenburg-based company is Germany’s largest bicycle producer. In 2011/2012 Derby Cycle produced 474,000 units.

Under Seidlers leadership Derby Cycle concentrated on the IBD distribution channel and the world’s largest MTB and roadbike markets as well as the e-bike boom in Europe. After a successful IPO in 2011 the German producer experienced a friendly takeover by Dutch Pon Holding.

“Time for a change”

“Two years after the takeover by Pon Holding Derby Cycle is now fully integrated into the group. This is a good time for a change. I am proud to have contributed to the success story of Derby Cycle. I wish the new management much fortune”, states Mathias Seidler. He will remain at Derby Cycle as a consultant for one year.

Derby Cycle newcomer Tomas Raith succeeds Seidler. Mid 2013 Raith came from Magura to Derby Cycle. Currently he is in charge as GM of sales, marketing and product management.

Strategic focus

“Over the past years Derby Cycle has become a market and innovation leader. It is my goal to expand this position further together with the existing management team. For me this includes the strategic focus on the worldwide IBD market, the globalization of our sportive brands and a stable growth of our leading position on the e-bike market in Central Europe,” says Raith.

The completion of the Derby Cycle integration into the Pon Bicycle Group assures on-going synergies to profit from. One example is the transfer of European production and distribution of Canadian high-end Cervélo bike brand owned by Pon Bicycle Group to Derby Cycle. Cervélo was taken over by Pon Holding at the end of 2011/beginning of 2012.

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